Doug Sutton, Sector Analysis with BetterTrades

Doug Sutton had always been a high achiever at every job and had always been among the most productive people at his workplace. But Doug noticed that working hard didn't always mean more financial rewards and sometimes his productivity worked against him. He was the top salesman for a heavy equipment company in the Pacific Northwest, but saw his hard work result in a reduction of his territory and a reduction in his commission. Doug eventually discovered the stock market.

Doug Sutton had always been a high achiever at every job and had always been among the most productive people at his workplace. But Doug noticed that working hard didn't always mean more financial rewards and sometimes his productivity worked against him. He was the top salesman for a heavy equipment company in the Pacific Northwest, but saw his hard work result in a reduction of his territory and a reduction in his commission. Doug eventually discovered the stock market.

Doug found the going slow and frustrating. This was pre-Internet days and Doug was limited to the stock information that came on a floppy disk and from charts he drew with a pencil and note pad. Doug would usually come home from a long work day and look at charts and stock market information until 1 or 2 a.m. He became very frustrated and was almost ready to throw in the towel when he made a discovery that changed his life.

Doug Sutton realized one night that the stock market wasn't one big pile of stocks, but rather many smaller piles of stocks. These smaller piles were sectors and contained the companies that provided the same sort of goods and services. Doug noticed that when one stock in the sector had a big move, many of the others would sometimes respond in a similar manner.

Doug went on to write the "Beginning Investors Bible" to share his familiarity with trading and explain fundamentals, as well as basic and advanced concepts, of the stock market.

Doug helps other individuals learn to trade the stock market. Because of his experience in the area of sector analysis, Doug focuses much of his advanced instruction in that area.

Doug also has experience teaching about fundamental analysis, which he combines with the technical analysis techniques and earnings announcements. Doug explains how to use strangles on companies that have the potential to move big on an earnings announcement.