Bob Eldridge, The Professor at BetterTrades

Bob Eldridge is an example of someone whose life was completely changed by a stock market education. The BetterTrades coach had no financial background at all when he became interested in trading the market. Bob Eldridge was working as an air traffic controller. But Bob began to notice life was getting more expensive, the cost of living was going up, as was the cost of benefits. As Bob said, "There was more month than there was paycheck." In other words, he needed to find another avenue to bring in some extra money into the household budget.

Bob began to pay attention to the stock market and took a class that taught him basic concepts and how it was possible to use them to make money. Bob learned that some stocks made repeatable patterns and that these patterns provided the possibility for trades.

Bob eventually became a coach with BetterTrades, where his experience as a trader and instructor helped students learn to trade the market. Bob Eldridge teaches students how to treat their trading account like a business and learn how to use short-term, medium-term and long-term strategies in an effort to take care of their needs. Bob recently re-recorded his "Cash Cow Trading" DVD series, which explains his strategies.

Bob also has a live daily interactive trading classroom called the Morning Cash Flow Lab, which allows students to learn the strategies while the market is open by using practice trades. For those who can't participate during the day because of a job, Bob has an Evening Cash Flow Lab that meets twice a week when the market is closed. Bob helps students learn how to adapt to changing markets and how it is possible to make better trades.